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Club Retention Series: Your Club's Visibility and the Member & Guest Experiences
January 30 | 5-6 pm

This Working Lab serves as the strategic entry point for the January–June 2026 Club Retention series, centering retention efforts on the lived experience of clubs from first discovery through ongoing member engagement. By examining the moments before, during, and after meetings, the session provides a shared framework to assess experience, clarify expectations, and prioritize one sustainable improvement that supports belonging, consistency, and club health, aligned with Pathways Levels 3–5 within Toastmasters International.

2026 Club Retention Strategy — Executive Overview
Club Retention Chair – Annetta Works Salley, DTM

Purpose
To strengthen club sustainability by focusing on how clubs are discovered and
experienced before, during, and after meetings.

Strategic Framework
Before • During • After the Meeting

January 2026 Launch Topic
Your Club’s Visibility and the Member & Guest Experiences

What This Strategy Delivers
• Consistent retention language across clubs and Areas
• Practical tools for Club Coaches and retention leaders
• Leadership development aligned with Pathways Levels 3–5
• Reduced burnout through shared responsibility

2026 Working Lab Arc (Jan–Jun)
• Visibility & Experience
• Belonging & Inclusion
• Follow-Up & Engagement
• Implementation & Accountability
• Shared Leadership (Retention Ambassadors)
• Mentoring & Scale (Area Forerunners)

Key Outcome
Each participating club identifies and implements one retention-focused
improvement every 30 days.